Social Media Marketing

person using Android smartphone
person using Android smartphone

Social media can be a vulnerable space — especially for mental health professionals. Our approach helps therapists build genuine, trustworthy connections online through content that educates, supports, and inspires. With a balance of organic engagement and targeted paid ads, we help you reach the right clients faster while maintaining an ethical, authentic presence that reflects your values and strengthens your practice.

our services

Organic Social Media: Building Trust Through Authentic Connection

Why this matters:

Organic social media is the art of growing your practice naturally—without paid ads—by sharing consistent, meaningful content that reflects your values and connects with your audience.

For therapists, it’s about showing up with authenticity: posting insights, encouragement, and resources that help people feel seen and supported.

Over time, this steady, genuine presence builds trust, strengthens your reputation, and keeps your practice top of mind for the clients who need you most.

Schedule a consult & we’ll review pricing together.

Organic Packages

Bronze | 1 post/week

Maintain a consistent presence and keep your practice visible on Facebook, Instagram and LinkedIn.

Silver | 2 posts/week

Build steady engagement and nurture client awareness on Facebook, Instagram and LinkedIn.

Gold | 3 posts/week

Maximize visibility, strengthen credibility, and grow your audience faster on Facebook, Instagram and LinkedIn.

Consistent, professional posts keep your audience connected and informed while helping new clients feel confident before they even reach out.

person reaching black heart cutout paper
person reaching black heart cutout paper

Paid Social Media Campaigms: Reaching the Right Clients Faster

Deliverable:

Ready-to-use messaging kit for all platforms

Campaign Inclusions:
  • Ad design and copywriting

  • Target audience creation and setup

  • Budget recommendations and optimization

  • Conversion tracking and reporting

Paid social media advertising uses targeted campaigns to reach people actively searching for the kind of support you offer. Unlike organic posting, which builds awareness over time, paid ads can quickly expand your visibility and attract new inquiries by placing your message directly in front of your ideal audience.

At THERASOL, we create and manage Page Like campaigns to grow your professional following, Awareness campaigns to increase visibility in your community, and Website Traffic campaigns that drive potential clients directly to your website or booking page. Each ad is designed with therapeutic sensitivity—helping you connect ethically, effectively, and confidently with the people who need your services most.

Schedule a consult & we’ll review pricing together.

Explore all services

Discover how our tailored marketing solutions help therapists grow ethically, professionally, and with confidence.

Authentic Brand Messaging
Website Design Solutions
Search Engine Optimiztion
Social Media Marketing
1:1 Individualized Coaching

Take the First Step Toward Ethical, Effective Marketing

{Free} Resource

You don’t need to choose between professional integrity and business growth — you can have both.

Download The Ultimate Guide to Ethical Online Marketing: Everything Canadian Therapists Need to Succeed and discover how to build a practice that attracts the right clients while staying true to your values.

📘 Get your free guide today and start transforming your online presence into a lifeline for clients who need your help most.

Explore practical strategies, real-world examples, and expert advice on building your online presence with integrity. Each article is designed to help Canadian therapists grow their practice while staying true to their professional values.

Our Journal

Insights for Therapists