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Social Media Marketing
Social media can be a vulnerable space — especially for mental health professionals. Our approach helps therapists build genuine, trustworthy connections online through content that educates, supports, and inspires. With a balance of organic engagement and targeted paid ads, we help you reach the right clients faster while maintaining an ethical, authentic presence that reflects your values and strengthens your practice.
our services
Organic Social Media: Building Trust Through Authentic Connection
Why this matters:
Organic social media is the art of growing your practice naturally—without paid ads—by sharing consistent, meaningful content that reflects your values and connects with your audience.
For therapists, it’s about showing up with authenticity: posting insights, encouragement, and resources that help people feel seen and supported.
Over time, this steady, genuine presence builds trust, strengthens your reputation, and keeps your practice top of mind for the clients who need you most.
Schedule a consult & we’ll review pricing together.
Organic Packages
Bronze | 1 post/week
Maintain a consistent presence and keep your practice visible on Facebook, Instagram and LinkedIn.
Silver | 2 posts/week
Build steady engagement and nurture client awareness on Facebook, Instagram and LinkedIn.
Gold | 3 posts/week
Maximize visibility, strengthen credibility, and grow your audience faster on Facebook, Instagram and LinkedIn.
Consistent, professional posts keep your audience connected and informed while helping new clients feel confident before they even reach out.
Paid Social Media Campaigms: Reaching the Right Clients Faster
Deliverable:
Ready-to-use messaging kit for all platforms
Campaign Inclusions:
Ad design and copywriting
Target audience creation and setup
Budget recommendations and optimization
Conversion tracking and reporting
Paid social media advertising uses targeted campaigns to reach people actively searching for the kind of support you offer. Unlike organic posting, which builds awareness over time, paid ads can quickly expand your visibility and attract new inquiries by placing your message directly in front of your ideal audience.
At THERASOL, we create and manage Page Like campaigns to grow your professional following, Awareness campaigns to increase visibility in your community, and Website Traffic campaigns that drive potential clients directly to your website or booking page. Each ad is designed with therapeutic sensitivity—helping you connect ethically, effectively, and confidently with the people who need your services most.
Schedule a consult & we’ll review pricing together.
Explore all services
Discover how our tailored marketing solutions help therapists grow ethically, professionally, and with confidence.
Authentic Brand Messaging










Website Design Solutions
Search Engine Optimiztion
Social Media Marketing
1:1 Individualized Coaching


Take the First Step Toward Ethical, Effective Marketing
{Free} Resource
You don’t need to choose between professional integrity and business growth — you can have both.
Download The Ultimate Guide to Ethical Online Marketing: Everything Canadian Therapists Need to Succeed and discover how to build a practice that attracts the right clients while staying true to your values.
📘 Get your free guide today and start transforming your online presence into a lifeline for clients who need your help most.
Explore practical strategies, real-world examples, and expert advice on building your online presence with integrity. Each article is designed to help Canadian therapists grow their practice while staying true to their professional values.
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To empower mental-health professionals in Canada with ethical, effective, and confidence-building marketing solutions that grow your reach, without compromising integrity.
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